About Strata Estate Web
We left corporate tech to protect local businesses from bad websites
Every member of this team spent years building systems for Fortune 500 companies. Then we watched a plumber in Austin lose $14,000 in revenue because his WordPress site took 8 seconds to load on a phone. We decided that was a problem worth solving.
The backstory
Before Strata Estate Web existed, we were the people large enterprises hired to build internal platforms that processed millions of transactions per second. We understood performance engineering at the infrastructure level. Load balancing. Edge caching. Server-side rendering pipelines. The kind of architecture that keeps a banking app alive during Black Friday.
Then we started noticing something. The boutique brokerage, the regional property management firm, the independent landlord with a six-property portfolio, they were all paying $3,000 to $8,000 for listing sites that scored below 40 on Google PageSpeed. Sites built on bloated WordPress templates with seventeen plugins, hosted on $4/month shared servers, loading in 6 to 9 seconds on a mobile connection in the field.
These business owners were not being served. They were being harvested. Paying premium fees for commodity work that actively damaged their Google rankings and cost them real customers every single day.
We left. We built Strata Estate Web on a single principle: a website is not a digital decoration. It is autonomous revenue infrastructure. It should load in under 2 seconds, capture leads at 2 AM, and generate measurable ROI within 90 days. Anything less is malpractice.
Our operational creed
Three commitments we make to every client before a single line of code is written.
Your site will be the fastest in your market.
Not by opinion. By Google's own measurement tools. 95+ PageSpeed, sub-2-second LCP, or we refund your build fee.
Your leads will be captured while you sleep.
AI voice receptionist, instant SMS text-back on missed calls, automated follow-up sequences. No lead hits voicemail and dies.
You will own everything we build.
No proprietary page builders. No vendor lock-in. No hostage pricing. Your codebase, your hosting, your data. We earn your business monthly by delivering results.
Why competitors cannot replicate this
Three structural advantages that protect your investment and compound over time.
The Performance Guarantee
Every site ships with a 95+ Google PageSpeed score on mobile and desktop. If we miss it, we refund your build fee. Not a promise in a pitch deck. A contractual guarantee.
Deep System Integration
We wire your website into your CRM, phone system, calendar, and follow-up sequences. Your AI receptionist, your SMS text-back, your lead scoring dashboard. We become your operating system, not just your web vendor.
One Per Market
We accept one client per asset class per geographic submarket. Your brokerage in Dallas will never compete against another Strata-built commercial site in the same submarket. Your investment stays protected.
Find out what your site is costing you
10 minutes. Real data. We audit your speed, local SEO, and lead capture flow. No sales pitch.
YES - I'm Ready to Get More ClientsA focused team, not a bloated agency
We are not a 200-person agency that assigns your project to a junior developer and a project manager who has never written a line of code. Every person on this team ships production work. Every person understands the technical stack. Every person has direct access to the client.
Small team. Deep expertise. Zero layers between you and the people building your revenue infrastructure.
Lead Architect
Next.js builds, server infrastructure, Core Web Vitals optimization
Automation Engineer
AI receptionist configuration, CRM pipelines, SMS/voice integration
SEO Strategist
Local search architecture, schema markup, GMB optimization
Conversion Designer
Landing page layout, A/B testing, mobile UX
Client Operations
Onboarding, project management, 30-day performance reviews
Remote-first. US-based.
What we measure, what we ignore
What we track
- Calls booked from your website this month
- Lead response time (target: under 45 seconds)
- Google PageSpeed score (target: 95+)
- Conversion rate: visitor to lead to booked job
- Revenue directly attributed to your site
- Cost per acquisition vs. lifetime customer value
What we do not care about
- -Impressions that do not convert
- -Social media vanity metrics
- -Bounce rate in isolation
- -How many pages your site has
- -Whether the homepage has a slider
- -Awards from design blogs
Ready to see what your site should actually be doing?
We will audit your speed, search visibility, and lead capture. 10 minutes, real data, zero pressure.